Diadora Run Valley

To celebrate the kinetic energy of running, alongside the advanced machinery developed in Diadora’s innovation lab, a series of kinetic sculptures were designed and constructed.

Each sculpture drew directly from the intricate detailing of the shoe designs, translating performance features into physical motion, from the explosive acceleration and toe spring of the carbon plate in the Gara Carbon, to the smooth, fluid sensation created by the thicker midsole of the Cellula.

I was brought on by Future Deluxe to join their team of Motion Designers, where my primary focus was lighting and look development, while also contributing to elements of animation.