Philips Sonicare

Philips Sonicare

To support the launch, FutureDeluxe set out to create a film that would break away from the conventional, clinical aesthetic common in the category and instead capture the attention of manual toothbrush users, who make up 60% of the market.

I was brought on by FutureDeluxe as a motion designer as part of their team to help deliver an emotive, visually rich product film that positioned Philips with warmth and a sense of luxury, aligning with the broader Feel the Care campaign.

Rather than focusing purely on technical specifications, the film was built around a gentle, sensory-driven narrative, reflecting how the product is intended to make the user feel. This approach helped reinforce Philips’ positioning as a brand that values both innovation and emotional connection.